This project includes a 30-45 second video ad along with cohesive print deliverables for a brand of our choosing. I chose a store window poster for Sephora and a Youtube ad that would be featured on the Fenty Beauty’s channel. “Beauty for All” was the call-to-action chosen to show the brand’s focus on inclusivity. Their clean, sleek, and high-fashion branding is something I replicated in the video with fast-paced animation, modern and up-beat electronic music. The hexagon pattern seen in Fenty’s packaging was replicated in the poster and video ad as a recognizable element for the brand, even using kinetic typography through the hexagon pattern.