This project features a 30-45 second video ad and cohesive print materials for a chosen brand. I selected a Sephora store window poster and a YouTube ad for Fenty Beauty. The “Beauty for All” call-to-action highlights the brand’s focus on inclusivity. I mirrored Fenty’s clean, high-fashion style in the video with fast-paced animation and modern electronic music. The hexagon pattern from Fenty’s packaging was used in both the poster and video ad as a brand element, incorporating kinetic typography within the hexagon pattern.