This 20-second kinetic typography animation was created for Patagonia, emphasizing a down-to-earth, hand-crafted aesthetic rather than a commercial feel. Designed for social media, the animation highlights the message “Buy Less, Demand More,” promoting sustainability and the durability of Patagonia’s products. A butterfly reveals the typography as it travels around the Earth, with bold yellow lettering contrasting against the background video. All type and imagery were hand-drawn in Procreate using risograph-textured pens, reinforcing the organic, eco-conscious theme.